GOOGLE ADWORDS EFFICIENCY CAMPAIGNS

WHAT FACTORS DO WE ACCOUNT FOR A PPC CAMPAIGN
LEADING INDICATORS
There are 3 main indicators we Digital Media Marketing Companies In Lahore, Pakistan monitor and follow up to achieve success in a pay-per-click ( PPC ) strategy:
1. The level of quality is a very important factor that Google measures in a range of 1 to 10 and that determines the success or failure of the ads.
2. The CTR or clickthrough rate helps us determine the importance of ads for search engines and the quality of their traffic. Measure the performance of a campaign.

3. The conversion rate measures the effectiveness of a PPC campaign by comparing the clickthrough rate and the number of conversions. That is, what percentage of users who clicked on an ad completed an action.
Digital Media Marketing Companies In Lahore, Pakistan

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